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Contact Address |
ELOVIS GmbH Karl-Friedrich-Straße 14-18 76133 Karlsruhe Germany telephone: 0049 721 933 823 0 faximile: 0049 721 933 823 23 email: info@elovis.de |
Managing Directors |
Armin Wagner Bernd Engelsdorf |
Commercial Register |
Local district court Mannheim, HRB 107461 |
VAT REG ID |
DE 193399431 |
Data Privacy Policy |
We are very delighted that you have shown interest in
our enterprise. Data protection is of a particularly high priority for the
management of the ELOVIS GmbH. The use of the Internet pages of the ELOVIS GmbH
is possible without any indication of personal data; however, if a data subject
wants to use special enterprise services via our website, processing of
personal data could become necessary. If the processing of personal data is
necessary and there is no statutory basis for such processing, we generally
obtain consent from the data subject. The processing of personal data, such as the name,
address, e-mail address, or telephone number of a data subject shall always be
in line with the General Data Protection Regulation (GDPR), and in accordance with
the country-specific data protection regulations applicable to the ELOVIS GmbH.
By means of this data protection declaration, our enterprise would like to
inform the general public of the nature, scope, and purpose of the personal
data we collect, use and process. Furthermore, data subjects are informed, by
means of this data protection declaration, of the rights to which they are
entitled. As the controller, the ELOVIS GmbH has implemented
numerous technical and organizational measures to ensure the most complete
protection of personal data processed through this website. However,
Internet-based data transmissions may in principle have security gaps, so
absolute protection may not be guaranteed. For this reason, every data subject
is free to transfer personal data to us via alternative means, e.g. by
telephone. 1. Definitions
The data protection declaration of the ELOVIS GmbH is
based on the terms used by the European legislator for the adoption of the
General Data Protection Regulation (GDPR). Our data protection declaration
should be legible and understandable for the general public, as well as our
customers and business partners. To ensure this, we would like to first explain
the terminology used. In this data protection declaration, we use, inter
alia, the following terms: a)
Personal data
Personal data means any
information relating to an identified or identifiable natural person (“data
subject”). An identifiable natural person is one who can be identified,
directly or indirectly, in particular by reference to an identifier such as a
name, an identification number, location data, an online identifier or to one
or more factors specific to the physical, physiological, genetic, mental,
economic, cultural or social identity of that natural person. b)
Data subject
Data subject is any
identified or identifiable natural person, whose personal data is processed by
the controller responsible for the processing. c)
Processing
Processing is any
operation or set of operations which is performed on personal data or on sets
of personal data, whether or not by automated means, such as collection,
recording, organisation, structuring, storage, adaptation or alteration,
retrieval, consultation, use, disclosure by transmission, dissemination or
otherwise making available, alignment or combination, restriction, erasure or
destruction. d)
Restriction of processing
Restriction of
processing is the marking of stored personal data with the aim of limiting
their processing in the future. e)
Profiling
Profiling means any
form of automated processing of personal data consisting of the use of personal
data to evaluate certain personal aspects relating to a natural person, in
particular to analyse or predict aspects concerning that natural person's
performance at work, economic situation, health, personal preferences,
interests, reliability, behaviour, location or movements. f)
Pseudonymisation
Pseudonymisation is the
processing of personal data in such a manner that the personal data can no
longer be attributed to a specific data subject without the use of additional
information, provided that such additional information is kept separately and
is subject to technical and organisational measures to ensure that the personal
data are not attributed to an identified or identifiable natural person. g)
Controller or controller responsible for the processing
Controller or
controller responsible for the processing is the natural or legal person,
public authority, agency or other body which, alone or jointly with others,
determines the purposes and means of the processing of personal data; where the
purposes and means of such processing are determined by Union or Member State
law, the controller or the specific criteria for its nomination may be provided
for by Union or Member State law. h)
Processor
Processor is a natural
or legal person, public authority, agency or other body which processes
personal data on behalf of the controller. i)
Recipient
Recipient is a natural
or legal person, public authority, agency or another body, to which the
personal data are disclosed, whether a third party or not. However, public
authorities which may receive personal data in the framework of a particular
inquiry in accordance with Union or Member State law shall not be regarded as
recipients; the processing of those data by those public authorities shall be
in compliance with the applicable data protection rules according to the
purposes of the processing. j)
Third party
Third party is a
natural or legal person, public authority, agency or body other than the data
subject, controller, processor and persons who, under the direct authority of
the controller or processor, are authorised to process personal data. k)
Consent
Consent of the data
subject is any freely given, specific, informed and unambiguous indication of
the data subject's wishes by which he or she, by a statement or by a clear
affirmative action, signifies agreement to the processing of personal data
relating to him or her. 2. Name and Address of the controller
Controller for the purposes of the General Data
Protection Regulation (GDPR), other data protection laws applicable in Member
states of the European Union and other provisions related to data protection
is: ELOVIS GmbH 3. Name and Address of the Data Protection Officer
The Data Protection Officer of the controller is: Bernd Engelsdorf Any data subject may, at any time, contact our Data
Protection Officer directly with all questions and suggestions concerning data
protection. 4. Cookies
The Internet pages of the ELOVIS GmbH use cookies.
Cookies are text files that are stored in a computer system via an Internet
browser. Many Internet sites and servers use cookies. Many
cookies contain a so-called cookie ID. A cookie ID is a unique identifier of
the cookie. It consists of a character string through which Internet pages and
servers can be assigned to the specific Internet browser in which the cookie
was stored. This allows visited Internet sites and servers to differentiate the
individual browser of the dats subject from other Internet browsers that
contain other cookies. A specific Internet browser can be recognized and
identified using the unique cookie ID. Through the use of cookies, the ELOVIS GmbH can
provide the users of this website with more user-friendly services that would
not be possible without the cookie setting. By means of a cookie, the information and offers on
our website can be optimized with the user in mind. Cookies allow us, as
previously mentioned, to recognize our website users. The purpose of this
recognition is to make it easier for users to utilize our website. The website
user that uses cookies, e.g. does not have to enter access data each time the
website is accessed, because this is taken over by the website, and the cookie
is thus stored on the user's computer system. Another example is the cookie of
a shopping cart in an online shop. The online store remembers the articles that
a customer has placed in the virtual shopping cart via a cookie. The data subject may, at any time, prevent the setting
of cookies through our website by means of a corresponding setting of the
Internet browser used, and may thus permanently deny the setting of cookies.
Furthermore, already set cookies may be deleted at any time via an Internet
browser or other software programs. This is possible in all popular Internet
browsers. If the data subject deactivates the setting of cookies in the
Internet browser used, not all functions of our website may be entirely usable. 5. Collection of general data and information
The website of the ELOVIS GmbH collects a series of
general data and information when a data subject or automated system calls up
the website. This general data and information are stored in the server log
files. Collected may be (1) the browser types and versions used, (2) the
operating system used by the accessing system, (3) the website from which an
accessing system reaches our website (so-called referrers), (4) the
sub-websites, (5) the date and time of access to the Internet site, (6) an
Internet protocol address (IP address), (7) the Internet service provider of
the accessing system, and (8) any other similar data and information that may
be used in the event of attacks on our information technology systems. When using these general data and information, the ELOVIS
GmbH does not draw any conclusions about the data subject. Rather, this
information is needed to (1) deliver the content of our website correctly, (2)
optimize the content of our website as well as its advertisement, (3) ensure
the long-term viability of our information technology systems and website
technology, and (4) provide law enforcement authorities with the information
necessary for criminal prosecution in case of a cyber-attack. Therefore, the ELOVIS
GmbH analyzes anonymously collected data and information statistically, with
the aim of increasing the data protection and data security of our enterprise,
and to ensure an optimal level of protection for the personal data we process.
The anonymous data of the server log files are stored separately from all
personal data provided by a data subject. 6. Subscription to our newsletters
On the website of the ELOVIS GmbH, users are given the
opportunity to subscribe to our enterprise's newsletter. The input mask used
for this purpose determines what personal data are transmitted, as well as when
the newsletter is ordered from the controller. The ELOVIS GmbH informs its customers and business
partners regularly by means of a newsletter about enterprise offers. The enterprise's newsletter may only be received by the data subject if
(1) the data subject has a valid e-mail address and (2) the data subject
registers for the newsletter shipping. A confirmation e-mail will be sent to
the e-mail address registered by a data subject for the first time for
newsletter shipping, for legal reasons, in the double opt-in procedure. This
confirmation e-mail is used to prove whether the owner of the e-mail address as
the data subject is authorized to receive the newsletter. During the registration for the newsletter, we also
store the IP address of the computer system assigned by the Internet service
provider (ISP) and used by the data subject at the time of the registration, as
well as the date and time of the registration. The collection of this data is
necessary in order to understand the (possible) misuse of the e-mail address of
a data subject at a later date, and it therefore serves the aim of the legal
protection of the controller. The personal data collected as part of a registration
for the newsletter will only be used to send our newsletter. In addition,
subscribers to the newsletter may be informed by e-mail, as long as this is
necessary for the operation of the newsletter service or a registration in
question, as this could be the case in the event of modifications to the
newsletter offer, or in the event of a change in technical circumstances. There
will be no transfer of personal data collected by the newsletter service to
third parties. The subscription to our newsletter may be terminated by the data
subject at any time. The consent to the storage of personal data, which the
data subject has given for shipping the newsletter, may be revoked at any time.
For the purpose of revocation of consent, a corresponding link is found in each
newsletter. It is also possible to unsubscribe from the newsletter at any time
directly on the website of the controller, or to communicate this to the
controller in a different way. 7. Newsletter-Tracking
The newsletter of the ELOVIS GmbH contains so-called
tracking pixels. A tracking pixel is a miniature graphic embedded in such
e-mails, which are sent in HTML format to enable log file recording and
analysis. This allows a statistical analysis of the success or failure of
online marketing campaigns. Based on the embedded tracking pixel, the ELOVIS
GmbH may see if and when an e-mail was opened by a data subject, and which
links in the e-mail were called up by data subjects. Such personal data collected in the tracking pixels
contained in the newsletters are stored and analyzed by the controller in order
to optimize the shipping of the newsletter, as well as to adapt the content of
future newsletters even better to the interests of the data subject. These
personal data will not be passed on to third parties. Data subjects are at any
time entitled to revoke the respective separate declaration of consent issued
by means of the double-opt-in procedure. After a revocation, these personal
data will be deleted by the controller. The ELOVIS GmbH automatically regards a
withdrawal from the receipt of the newsletter as a revocation. 8. Contact possibility via the website
The website of the ELOVIS GmbH contains information
that enables a quick electronic contact to our enterprise, as well as direct
communication with us, which also includes a general address of the so-called
electronic mail (e-mail address). If a data subject contacts the controller by
e-mail or via a contact form, the personal data transmitted by the data subject
are automatically stored. Such personal data transmitted on a voluntary basis
by a data subject to the data controller are stored for the purpose of
processing or contacting the data subject. There is no transfer of this
personal data to third parties. 9. Routine erasure and blocking of personal data
The data controller shall process and store the
personal data of the data subject only for the period necessary to achieve the
purpose of storage, or as far as this is granted by the European legislator or
other legislators in laws or regulations to which the controller is subject to. If the storage purpose is not applicable, or if a
storage period prescribed by the European legislator or another competent
legislator expires, the personal data are routinely blocked or erased in
accordance with legal requirements. 10. Rights of
the data subject
a)
Right of confirmation
Each data subject shall
have the right granted by the European legislator to obtain from the controller
the confirmation as to whether or not personal data concerning him or her are
being processed. If a data subject wishes to avail himself of this right of
confirmation, he or she may, at any time, contact any employee of the
controller. b)
Right of access
Each data subject shall
have the right granted by the European legislator to obtain from the controller
free information about his or her personal data stored at any time and a copy
of this information. Furthermore, the European directives and regulations grant
the data subject access to the following information: the purposes of the
processing; the categories of
personal data concerned; the recipients or
categories of recipients to whom the personal data have been or will be
disclosed, in particular recipients in third countries or international
organisations; where possible, the
envisaged period for which the personal data will be stored, or, if not
possible, the criteria used to determine that period; the existence of the
right to request from the controller rectification or erasure of personal data,
or restriction of processing of personal data concerning the data subject, or
to object to such processing; the existence of the
right to lodge a complaint with a supervisory authority; where the personal data
are not collected from the data subject, any available information as to their
source; the existence of
automated decision-making, including profiling, referred to in Article 22(1)
and (4) of the GDPR and, at least in those cases, meaningful information about
the logic involved, as well as the significance and envisaged consequences of
such processing for the data subject. Furthermore, the data
subject shall have a right to obtain information as to whether personal data
are transferred to a third country or to an international organisation. Where
this is the case, the data subject shall have the right to be informed of the
appropriate safeguards relating to the transfer. If a data subject
wishes to avail himself of this right of access, he or she may, at any time,
contact any employee of the controller. c)
Right to rectification
Each data subject shall
have the right granted by the European legislator to obtain from the controller
without undue delay the rectification of inaccurate personal data concerning
him or her. Taking into account the purposes of the processing, the data
subject shall have the right to have incomplete personal data completed,
including by means of providing a supplementary statement. If a data subject
wishes to exercise this right to rectification, he or she may, at any time,
contact any employee of the controller. d) Right to erasure
(Right to be forgotten)
Each data subject shall
have the right granted by the European legislator to obtain from the controller
the erasure of personal data concerning him or her without undue delay, and the
controller shall have the obligation to erase personal data without undue delay
where one of the following grounds applies, as long as the processing is not
necessary: The personal data are
no longer necessary in relation to the purposes for which they were collected
or otherwise processed. The data subject
withdraws consent to which the processing is based according to point (a) of
Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where
there is no other legal ground for the processing. The data subject
objects to the processing pursuant to Article 21(1) of the GDPR and there are
no overriding legitimate grounds for the processing, or the data subject
objects to the processing pursuant to Article 21(2) of the GDPR. The personal data have
been unlawfully processed. The personal data must
be erased for compliance with a legal obligation in Union or Member State law
to which the controller is subject. The personal data have
been collected in relation to the offer of information society services
referred to in Article 8(1) of the GDPR. If one of the
aforementioned reasons applies, and a data subject wishes to request the
erasure of personal data stored by the ELOVIS GmbH, he or she may, at any time,
contact any employee of the controller. An employee of ELOVIS GmbH shall
promptly ensure that the erasure request is complied with immediately. Where the controller
has made personal data public and is obliged pursuant to Article 17(1) to erase
the personal data, the controller, taking account of available technology and
the cost of implementation, shall take reasonable steps, including technical
measures, to inform other controllers processing the personal data that the
data subject has requested erasure by such controllers of any links to, or copy
or replication of, those personal data, as far as processing is not required.
An employees of the ELOVIS GmbH will arrange the necessary measures in
individual cases. e) Right of restriction
of processing
Each data subject shall
have the right granted by the European legislator to obtain from the controller
restriction of processing where one of the following applies: The accuracy of the
personal data is contested by the data subject, for a period enabling the
controller to verify the accuracy of the personal data. The processing is
unlawful and the data subject opposes the erasure of the personal data and
requests instead the restriction of their use instead. The controller no
longer needs the personal data for the purposes of the processing, but they are
required by the data subject for the establishment, exercise or defence of
legal claims. The data subject has
objected to processing pursuant to Article 21(1) of the GDPR pending the
verification whether the legitimate grounds of the controller override those of
the data subject. If one of the
aforementioned conditions is met, and a data subject wishes to request the restriction
of the processing of personal data stored by the ELOVIS GmbH, he or she may at
any time contact any employee of the controller. The employee of the ELOVIS
GmbH will arrange the restriction of the processing. f)
Right to data portability
Each data subject shall
have the right granted by the European legislator, to receive the personal data
concerning him or her, which was provided to a controller, in a structured,
commonly used and machine-readable format. He or she shall have the right to
transmit those data to another controller without hindrance from the controller
to which the personal data have been provided, as long as the processing is
based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a)
of Article 9(2) of the GDPR, or on a contract pursuant to point (b) of Article
6(1) of the GDPR, and the processing is carried out by automated means, as long
as the processing is not necessary for the performance of a task carried out in
the public interest or in the exercise of official authority vested in the
controller. Furthermore, in
exercising his or her right to data portability pursuant to Article 20(1) of
the GDPR, the data subject shall have the right to have personal data
transmitted directly from one controller to another, where technically feasible
and when doing so does not adversely affect the rights and freedoms of others. In order to assert the
right to data portability, the data subject may at any time contact any
employee of the ELOVIS GmbH. g)
Right to object
Each data subject shall
have the right granted by the European legislator to object, on grounds
relating to his or her particular situation, at any time, to processing of
personal data concerning him or her, which is based on point (e) or (f) of
Article 6(1) of the GDPR. This also applies to profiling based on these
provisions. The ELOVIS GmbH shall
no longer process the personal data in the event of the objection, unless we
can demonstrate compelling legitimate grounds for the processing which override
the interests, rights and freedoms of the data subject, or for the
establishment, exercise or defence of legal claims. If the ELOVIS GmbH
processes personal data for direct marketing purposes, the data subject shall
have the right to object at any time to processing of personal data concerning
him or her for such marketing. This applies to profiling to the extent that it
is related to such direct marketing. If the data subject objects to the ELOVIS
GmbH to the processing for direct marketing purposes, the ELOVIS GmbH will no
longer process the personal data for these purposes. In addition, the data
subject has the right, on grounds relating to his or her particular situation,
to object to processing of personal data concerning him or her by the ELOVIS
GmbH for scientific or historical research purposes, or for statistical
purposes pursuant to Article 89(1) of the GDPR, unless the processing is
necessary for the performance of a task carried out for reasons of public
interest. In order to exercise
the right to object, the data subject may contact any employee of the ELOVIS
GmbH. In addition, the data subject is free in the context of the use of
information society services, and notwithstanding Directive 2002/58/EC, to use
his or her right to object by automated means using technical specifications. h) Automated individual
decision-making, including profiling
Each data subject shall
have the right granted by the European legislator not to be subject to a
decision based solely on automated processing, including profiling, which
produces legal effects concerning him or her, or similarly significantly
affects him or her, as long as the decision (1) is not is necessary for
entering into, or the performance of, a contract between the data subject and a
data controller, or (2) is not authorised by Union or Member State law to which
the controller is subject and which also lays down suitable measures to
safeguard the data subject's rights and freedoms and legitimate interests, or
(3) is not based on the data subject's explicit consent. If the decision (1) is
necessary for entering into, or the performance of, a contract between the data
subject and a data controller, or (2) it is based on the data subject's
explicit consent, the ELOVIS GmbH shall implement suitable measures to
safeguard the data subject's rights and freedoms and legitimate interests, at
least the right to obtain human intervention on the part of the controller, to
express his or her point of view and contest the decision. If the data subject
wishes to exercise the rights concerning automated individual decision-making,
he or she may, at any time, contact any employee of the ELOVIS GmbH. i) Right to withdraw
data protection consent
Each data subject shall
have the right granted by the European legislator to withdraw his or her
consent to processing of his or her personal data at any time. If the data subject
wishes to exercise the right to withdraw the consent, he or she may, at any
time, contact any employee of the ELOVIS GmbH. 11. Data protection for applications and the
application procedures
The data controller shall collect and process the
personal data of applicants for the purpose of the processing of the
application procedure. The processing may also be carried out electronically.
This is the case, in particular, if an applicant submits corresponding application
documents by e-mail or by means of a web form on the website to the controller.
If the data controller concludes an employment contract with an applicant, the
submitted data will be stored for the purpose of processing the employment
relationship in compliance with legal requirements. If no employment contract
is concluded with the applicant by the controller, the application documents
shall be automatically erased two months after notification of the refusal
decision, provided that no other legitimate interests of the controller are
opposed to the erasure. Other legitimate interest in this relation is, e.g. a
burden of proof in a procedure under the General Equal Treatment Act (AGG). 12. Data protection provisions about the application
and use of Google Analytics (with anonymization function)
On this website, the controller has integrated the
component of Google Analytics (with the anonymizer function). Google Analytics
is a web analytics service. Web analytics is the collection, gathering, and analysis
of data about the behavior of visitors to websites. A web analysis service
collects, inter alia, data about the website from which a person has come (the
so-called referrer), which sub-pages were visited, or how often and for what
duration a sub-page was viewed. Web analytics are mainly used for the
optimization of a website and in order to carry out a cost-benefit analysis of
Internet advertising. The operator of the Google Analytics component is
Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United
States. For the web analytics through Google Analytics the
controller uses the application "_gat. _anonymizeIp". By means of
this application the IP address of the Internet connection of the data subject
is abridged by Google and anonymised when accessing our websites from a Member
State of the European Union or another Contracting State to the Agreement on
the European Economic Area. The purpose of the Google Analytics component is to
analyze the traffic on our website. Google uses the collected data and
information, inter alia, to evaluate the use of our website and to provide
online reports, which show the activities on our websites, and to provide other
services concerning the use of our Internet site for us. Google Analytics places a cookie on the information
technology system of the data subject. The definition of cookies is explained
above. With the setting of the cookie, Google is enabled to analyze the use of
our website. With each call-up to one of the individual pages of this Internet
site, which is operated by the controller and into which a Google Analytics
component was integrated, the Internet browser on the information technology
system of the data subject will automatically submit data through the Google
Analytics component for the purpose of online advertising and the settlement of
commissions to Google. During the course of this technical procedure, the
enterprise Google gains knowledge of personal information, such as the IP
address of the data subject, which serves Google, inter alia, to understand the
origin of visitors and clicks, and subsequently create commission settlements. The cookie is used to store personal information, such
as the access time, the location from which the access was made, and the
frequency of visits of our website by the data subject. With each visit to our
Internet site, such personal data, including the IP address of the Internet
access used by the data subject, will be transmitted to Google in the United
States of America. These personal data are stored by Google in the United
States of America. Google may pass these personal data collected through the
technical procedure to third parties. The data subject may, as stated above, prevent the
setting of cookies through our website at any time by means of a corresponding
adjustment of the web browser used and thus permanently deny the setting of
cookies. Such an adjustment to the Internet browser used would also prevent
Google Analytics from setting a cookie on the information technology system of
the data subject. In addition, cookies already in use by Google Analytics may
be deleted at any time via a web browser or other software programs. In addition, the data subject has the possibility of
objecting to a collection of data that are generated by Google Analytics, which
is related to the use of this website, as well as the processing of this data
by Google and the chance to preclude any such. For this purpose, the data
subject must download a browser add-on under the link https://tools.google.com/dlpage/gaoptout
and install it. This browser add-on tells Google Analytics through a
JavaScript, that any data and information about the visits of Internet pages
may not be transmitted to Google Analytics. The installation of the browser
add-ons is considered an objection by Google. If the information technology
system of the data subject is later deleted, formatted, or newly installed,
then the data subject must reinstall the browser add-ons to disable Google
Analytics. If the browser add-on was uninstalled by the data subject or any
other person who is attributable to their sphere of competence, or is disabled,
it is possible to execute the reinstallation or reactivation of the browser
add-ons. Further information and the applicable data protection
provisions of Google may be retrieved under
https://www.google.com/intl/en/policies/privacy/ and under
http://www.google.com/analytics/terms/us.html. Google Analytics is further
explained under the following Link https://www.google.com/analytics/. 13. Data protection provisions about the application
and use of Google-AdWords
On this website, the controller has integrated Google
AdWords. Google AdWords is a service for Internet advertising that allows the
advertiser to place ads in Google search engine results and the Google
advertising network. Google AdWords allows an advertiser to pre-define specific
keywords with the help of which an ad on Google's search results only then
displayed, when the user utilizes the search engine to retrieve a
keyword-relevant search result. In the Google Advertising Network, the ads are
distributed on relevant web pages using an automatic algorithm, taking into
account the previously defined keywords. The operating company of Google AdWords is Google
Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, UNITED STATES. The purpose of Google AdWords is the promotion of our
website by the inclusion of relevant advertising on the websites of third
parties and in the search engine results of the search engine Google and an
insertion of third-party advertising on our website. If a data subject reaches our website via a Google ad,
a conversion cookie is filed on the information technology system of the data
subject through Google. The definition of cookies is explained above. A
conversion cookie loses its validity after 30 days and is not used to identify
the data subject. If the cookie has not expired, the conversion cookie is used
to check whether certain sub-pages, e.g, the shopping cart from an online shop
system, were called up on our website. Through the conversion cookie, both
Google and the controller can understand whether a person who reached an
AdWords ad on our website generated sales, that is, executed or canceled a sale
of goods. The data and information collected through the use of
the conversion cookie is used by Google to create visit statistics for our
website. These visit statistics are used in order to determine the total number
of users who have been served through AdWords ads to ascertain the success or
failure of each AdWords ad and to optimize our AdWords ads in the future.
Neither our company nor other Google AdWords advertisers receive information
from Google that could identify the data subject. The conversion cookie stores personal information,
e.g. the Internet pages visited by the data subject. Each time we visit our
Internet pages, personal data, including the IP address of the Internet access
used by the data subject, is transmitted to Google in the United States of
America. These personal data are stored by Google in the United States of
America. Google may pass these personal data collected through the technical
procedure to third parties. The data subject may, at any time, prevent the setting
of cookies by our website, as stated above, by means of a corresponding setting
of the Internet browser used and thus permanently deny the setting of cookies.
Such a setting of the Internet browser used would also prevent Google from
placing a conversion cookie on the information technology system of the data
subject. In addition, a cookie set by Google AdWords may be deleted at any time
via the Internet browser or other software programs. The data subject has a possibility of objecting to the
interest based advertisement of Google. Therefore, the data subject must access
from each of the browsers in use the link www.google.de/settings/ads and set
the desired settings. Further information and the applicable data protection
provisions of Google may be retrieved under
https://www.google.com/intl/en/policies/privacy/. 14. Data protection provisions about the application
and use of YouTube
On this website, the controller has integrated
components of YouTube. YouTube is an Internet video portal that enables video
publishers to set video clips and other users free of charge, which also
provides free viewing, review and commenting on them. YouTube allows you to
publish all kinds of videos, so you can access both full movies and TV
broadcasts, as well as music videos, trailers, and videos made by users via the
Internet portal. The operating company of YouTube is YouTube, LLC, 901
Cherry Ave., San Bruno, CA 94066, UNITED STATES. The YouTube, LLC is a
subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA
94043-1351, UNITED STATES. With each call-up to one of the individual pages of
this Internet site, which is operated by the controller and on which a YouTube
component (YouTube video) was integrated, the Internet browser on the
information technology system of the data subject is automatically prompted to
download a display of the corresponding YouTube component. Further information
about YouTube may be obtained under https://www.youtube.com/yt/about/en/.
During the course of this technical procedure, YouTube and Google gain
knowledge of what specific sub-page of our website was visited by the data
subject. If the data subject is logged in on YouTube, YouTube
recognizes with each call-up to a sub-page that contains a YouTube video, which
specific sub-page of our Internet site was visited by the data subject. This
information is collected by YouTube and Google and assigned to the respective
YouTube account of the data subject. YouTube and Google will receive information through
the YouTube component that the data subject has visited our website, if the
data subject at the time of the call to our website is logged in on YouTube;
this occurs regardless of whether the person clicks on a YouTube video or not.
If such a transmission of this information to YouTube and Google is not
desirable for the data subject, the delivery may be prevented if the data
subject logs off from their own YouTube account before a call-up to our website
is made. YouTube's data protection provisions, available at
https://www.google.com/intl/en/policies/privacy/, provide information about the
collection, processing and use of personal data by YouTube and Google. 15. Legal basis for the processing
Art. 6(1) lit. a GDPR serves as the legal basis for
processing operations for which we obtain consent for a specific processing
purpose. If the processing of personal data is necessary for the performance of
a contract to which the data subject is party, as is the case, for example,
when processing operations are necessary for the supply of goods or to provide
any other service, the processing is based on Article 6(1) lit. b GDPR. The
same applies to such processing operations which are necessary for carrying out
pre-contractual measures, for example in the case of inquiries concerning our
products or services. Is our company subject to a legal obligation by which
processing of personal data is required, such as for the fulfillment of tax
obligations, the processing is based on Art. 6(1) lit. c GDPR. In rare cases,
the processing of personal data may be necessary to protect the vital interests
of the data subject or of another natural person. This would be the case, for
example, if a visitor were injured in our company and his name, age, health
insurance data or other vital information would have to be passed on to a
doctor, hospital or other third party. Then the processing would be based on
Art. 6(1) lit. d GDPR. Finally, processing operations could be based on Article
6(1) lit. f GDPR. This legal basis is used for processing operations which are
not covered by any of the abovementioned legal grounds, if processing is
necessary for the purposes of the legitimate interests pursued by our company
or by a third party, except where such interests are overridden by the
interests or fundamental rights and freedoms of the data subject which require
protection of personal data. Such processing operations are particularly
permissible because they have been specifically mentioned by the European
legislator. He considered that a legitimate interest could be assumed if the
data subject is a client of the controller (Recital 47 Sentence 2 GDPR). 16. The legitimate interests pursued by the controller
or by a third party
Where the processing of personal data is based on
Article 6(1) lit. f GDPR our legitimate interest is to carry out our business
in favor of the well-being of all our employees and the shareholders. 17. Period for which the personal data will be stored
The criteria used to determine the period of storage
of personal data is the respective statutory retention period. After expiration
of that period, the corresponding data is routinely deleted, as long as it is
no longer necessary for the fulfillment of the contract or the initiation of a
contract. 18. Provision of personal data as statutory or
contractual requirement; Requirement necessary to enter into a contract;
Obligation of the data subject to provide the personal data; possible
consequences of failure to provide such data
We clarify that the provision of personal data is
partly required by law (e.g. tax regulations) or can also result from
contractual provisions (e.g. information on the contractual partner). Sometimes
it may be necessary to conclude a contract that the data subject provides us
with personal data, which must subsequently be processed by us. The data
subject is, for example, obliged to provide us with personal data when our
company signs a contract with him or her. The non-provision of the personal
data would have the consequence that the contract with the data subject could
not be concluded. Before personal data is provided by the data subject, the
data subject must contact any employee. The employee clarifies to the data
subject whether the provision of the personal data is required by law or
contract or is necessary for the conclusion of the contract, whether there is
an obligation to provide the personal data and the consequences of
non-provision of the personal data. 19. Existence of automated decision-making
As a responsible company, we do not use automatic
decision-making or profiling. This Privacy Policy has been generated by the Privacy
Policy Generator of the German Association for Data
Protection that was developed in cooperation with Privacy
Lawyers from WILDE BEUGER SOLMECKE, Cologne. |